Meaning, objectives, constraints and prior choices determine whether a signal can help with a real decision.
Published Books
I wrote this book to explore why better data, better analytics and more capable AI can still leave important decisions hard to make well.
It comes from years of working around enterprise transformation and wondering what gets lost between intelligence and action.

More intelligence can still leave judgment uncertain.
I keep seeing organizations invest in data, analytics and increasingly powerful models, then struggle with the same old question: what should we do, and why do we trust that choice?
The Decision Gap is my attempt to stay with that question. It connects the practical work of modernizing enterprise data with the context, design, memory, outcomes and learning that sit around an important choice.
Why more data, better dashboards and more capable models still leave important decisions hard to make well.
We learn when the reasoning and outcome of a decision can be looked at together.
The result also gives us evidence about the quality of the system around the choice.
